About
I collaborated with the founding team to shape a cohesive brand identity that enhanced the product’s visual appeal while staying true to its approachable style. This identity was applied across digital and print materials, from core iconography and typography to a comprehensive style guide and UI/UX for web and internal admin features.
Netwealth is a fintech platform, a modern wealth management service that combines expert financial planning with a user-friendly web app. It offers personalised advice for various life stages, all backed by innovative technology for easy and transparent management of investments.
The aim of this project was to enhance the existing sign-up process and simplify wealth management features. As the sole product designer, I conducted user research, wireframing, prototyping, usability, and beta testing, utilising tools like Hotjar to gather user behavior insights. This approach helped create an intuitive, seamless platform that empowers users to confidently manage and grow their investments with ease.
Primary goal
I collaborated with the founding team to shape a cohesive brand identity that enhanced the product’s visual appeal while staying true to its approachable style. This identity was applied across digital and print materials, from core iconography and typography to a comprehensive style guide and UI/UX for web and internal admin features.
The team at came to me for help addressing multiple complaints they received about outdated product descriptions, and poor experience.
The team at came to me for help addressing multiple complaints they received about outdated product descriptions, and poor experience.
Objective
I collaborated with the founding team to shape a cohesive brand identity that enhanced the product’s visual appeal while staying true to its approachable style. This identity was applied across digital and print materials, from core iconography and typography to a comprehensive style guide and UI/UX for web and internal admin features.
The team at came to me for help addressing multiple complaints they received about outdated product descriptions, and poor experience.
The team at came to me for help addressing multiple complaints they received about outdated product descriptions, and poor experience.
High level result
I collaborated with the founding team to shape a cohesive brand identity that enhanced the product’s visual appeal while staying true to its approachable style. This identity was applied across digital and print materials, from core iconography and typography to a comprehensive style guide and UI/UX for web and internal admin features.
The team at came to me for help addressing multiple complaints they received about outdated product descriptions, and poor experience.