About
I collaborated with the founding team to shape a cohesive brand identity that enhanced the product’s visual appeal while staying true to its approachable style. This identity was applied across digital and print materials, from core iconography and typography to a comprehensive style guide and UI/UX for web and internal admin features.
The Kennel Club is the UK's leading organization dedicated to the welfare of dogs. It oversees the registration of pedigree dogs, promotes responsible breeding, and supports dog owners through education, events, and training. They are also behind the prestigious Crufts dog show and offer various services, including insurance and health initiatives for dogs. The club is committed to making a positive impact on the lives of dogs and their owners.
The Kennel Club is the UK's leading organization dedicated to the welfare of dogs. It oversees the registration of pedigree dogs, promotes responsible breeding, and supports dog owners through education, events, and training. They are also behind the prestigious Crufts dog show and offer various services, including insurance and health initiatives for dogs. The club is committed to making a positive impact on the lives of dogs and their owners.
Primary goal
I collaborated with the founding team to shape a cohesive brand identity that enhanced the product’s visual appeal while staying true to its approachable style. This identity was applied across digital and print materials, from core iconography and typography to a comprehensive style guide and UI/UX for web and internal admin features.
Redesign The Kennel Club's landing page for a responsive, user-friendly experience across all screen sizes.
Redesign The Kennel Club's landing page for a responsive, user-friendly experience across all screen sizes.
Objective
I collaborated with the founding team to shape a cohesive brand identity that enhanced the product’s visual appeal while staying true to its approachable style. This identity was applied across digital and print materials, from core iconography and typography to a comprehensive style guide and UI/UX for web and internal admin features.
Simplify the design, modernize the layout, and improve navigation, ensuring a seamless experience for users on both desktop and mobile devices.
Simplify the design, modernize the layout, and improve navigation, ensuring a seamless experience for users on both desktop and mobile devices.
High level result
I collaborated with the founding team to shape a cohesive brand identity that enhanced the product’s visual appeal while staying true to its approachable style. This identity was applied across digital and print materials, from core iconography and typography to a comprehensive style guide and UI/UX for web and internal admin features.
A responsive, accessible landing page that adapts to different screen sizes, offering a cleaner interface and enhanced usability for visitors.
