The Pheasant’s Foot was the perfect opportunity to showcase my skills in illustration, branding, and design. The concept was to create a visual identity for a fictional country pub that blends timeless charm with a modern edge.

The detailed pheasant was hand-illustrated to reflect the rustic elegance of the countryside while maintaining a contemporary feel. To complement the illustration, I chose a clean, versatile font and a colour palette that feels both warm and sophisticated, ensuring the brand is adaptable across a variety of applications.

To bring the concept to life, I mocked up the logo in several real-world contexts: a pub sign, a menu, and even two bespoke ale bottle labels. Each design element was carefully considered to evoke the inviting atmosphere of a country pub while demonstrating the flexibility of the brand across formats.

This project allowed me to explore the art of storytelling through design, showcasing how a cohesive brand identity can capture the spirit of a place—real or imagined. The Pheasant’s Foot is a testament to the power of thoughtful design and creativity.